SCHOOL OF MEDIA STUDIES
This course equips trainees with creative media and digital communication skills to meet evolving industry demands.
School of Media Studies
The School of Media Studies at IITMS is a vibrant center for creativity, storytelling, and digital communication. The school is committed to nurturing skilled, innovative, and industry-ready media professionals who can thrive in today’s fast-paced and content-driven media landscape.
Our programs are designed to equip trainees with creative media skills, digital production competencies, and professional work ethics required to meet the evolving demands of the media, communication, and creative industries. With a strong focus on practical, hands-on training, graduates are prepared for both salaried employment and self-employment in traditional and digital media spaces.
Innovative Learning Approach
We embrace a hands-on, production-based learning approach that blends theory with real-world media practice. Students engage in studio work, field production, editing labs, creative projects, and supervised attachments that reflect real media industry environments. This approach ensures learners develop creativity, technical competence, and professional confidence.
- Practical studio, filming, and editing sessions
- Project-based storytelling and media production
- Industry exposure through media houses and creative studios
- Experienced trainers with media industry expertise
Holistic Skills Development
To develop well-rounded media professionals, the curriculum integrates key support units such as communication skills, entrepreneurship, digital literacy, and life skills. These units strengthen creativity, teamwork, adaptability, and business awareness, enabling graduates to succeed as professionals and independent content creators.
Career Pathways
Graduates of the School of Media Studies are equipped to pursue diverse career opportunities within the media and creative industries or launch their own ventures. Career pathways include, but are not limited to:
- Media Producer / Content Creator
- Photographer / Videographer
- Journalist / Scriptwriter
- Graphic Designer / Digital Editor
- Public Relations & Digital Marketing Officer
- Freelance Media Professional / Creative Entrepreneur
Through quality training, creativity-driven learning, and strong industry alignment, the School of Media Studies empowers learners to tell impactful stories, influence audiences, and build sustainable careers in the dynamic media industry.
Certificate Courses Offered
| No. | Course Name | Exam Body | Course Overview | Duration | Entry Requirement |
|---|---|---|---|---|---|
| 1 | Certificate in Journalism | ICM | Provides strong theoretical and practical grounding in modern journalism, media ethics, photography, video production, radio production, and digital media skills. Designed for flexible learning through full-time, part-time, evening, and distance learning options. | 9 Months | D+ and Below |
Diploma Courses Offered
| No. | Course Name | Exam Body | Course Overview | Duration | Entry Requirement |
|---|---|---|---|---|---|
| 1 | Diploma in Journalism | KNEC | Comprehensive training in print, broadcast, and digital journalism covering news gathering, reporting, media ethics, photography, radio and TV production, studio operations, and digital journalism. Graduates gain practical skills for modern media environments. | 24 Months | C- and Above |
| 2 | Diploma in Journalism | ICM | Develops strong theoretical and applied journalism skills with emphasis on news writing, digital and broadcast journalism, photography, media law, online journalism, and research. Flexible study options available including full-time, part-time, evening, and distance learning. | 18 Months | C- and Above |
Advanced Diploma Courses Offered
| No. | Course Name | Exam Body | Course Overview | Duration | Entry Requirement |
|---|---|---|---|---|---|
| 1 | Advanced Diploma in Journalism & Media Studies | ICM | Provides advanced training in television, radio, print and digital journalism, media practice, public relations, and media ethics. The course balances academic knowledge with hands-on media production skills to develop ethical, reflective, and industry-ready journalism professionals. | 12 Months | C- and Above |
| 2 | Advanced Diploma in Marketing, Advertising & Public Relations | ICM | Equips learners with advanced communication, marketing, advertising, and public relations knowledge. Focuses on campaign planning, strategic marketing, financial management, and management practices to enhance employability in the communications industry. | 9 Months | Pass in Diploma |
